"Things we should say, a mental wellness project"

We wanted to take our “THINGS WE SHOULD SAY — A Mental Wellness Project” campaign further into our community.

In time for World Suicide Prevention Day on September 10, look for our branded 16 oz. cups at participating local coffee shops, eateries and breweries.

Grab a drink, take a selfie with your cup, share on your favourite socials and tag us! 

START THE CONVERSATION.

Our flagship campaign started in 2023 in collaboration with Imperial City Brew House, Sarnia ON. 

The campaign raised more than $6000.00.

A golden American craft lager was brewed allowed us to meet people where they were. Launched alongside a documentary focused on men's mental health, the collaborative initiative encourage open conversations, and supported mental health and suicide loss awareness.